Ngaba usayikhumbula intengiso yakudala "iBath yeNyawo" ngo-1999?
Emva kweminyaka eyi-22, wena Haoran, umntwana owakhwaza esithi "Umama uhlamba iinyawo", wadibanisa izandla kunye ne-KASJ yokuhlamba unyawo ukuzisa ulandelelwano lwe "Foot Bath" - "Umntwana ohlamba iinyawo kumama uyakhula".
Umntwana owahlamba iinyawo zikanina sele ekhulile, kwaye sele eneminyaka engama-22 ukuvusa iinkumbulo zabasebenzisi be-intanethi.
Ngokungafaniyo naxa wayesengumntwana, wayekhwaza efuna ukuhlamba iinyawo zikanina. Kwifilimu, wena Haoran, oye wakhula, ubonakala enqandekile kwaye enqandekile kubudlelwane bakhe nonina, ohambelana ngakumbi nemeko yolutsha oluninzi e-China nabazali babo.
Ekupheleni kwesivakalisi, "Mama, musa ukuguga, ndiya kuhlala nawe." Nangona kungaqhelekanga, asingomnqweno wokwenene wabantu abaninzi ngabazali babo.
"Ndixakekile?"
"Hayi."
Imigca emibini elula ishwankathela kakhulu ubudlelwane bosapho lwaseTshayina "lokuxela iindaba ezilungileyo kodwa hayi iindaba ezimbi".
Ngo-Oktobha 26, ividiyo ethi "Umntwana owahlamba iinyawo zikanina wakhula" waya kwi-intanethi, ebangela ingxoxo eshushu phakathi kwabasebenzisi be-microblog.
Emva kokubukela ividiyo, abaninzi abasebenzisa i-intanethi bathi ngqo, "Inyani ngokwenene ... ndiyakhumbula umama emva kokubukela ividiyo ..."
Ukuza kuthi ga ngoku, inani losasazo lwe-microblog "Abantwana Abahlamba Iinyawo Zoomama Babo Bakhula" liye lafikelela kwi-17.69 yezigidi;
Weibo topic # Abantwana abahlamba iinyawo zoomama babo bakhulile # Inani lilonke lokufunda yi-140 million+, kwaye inani elipheleleyo leengxoxo yi-107000+.
Kubazali, yeyona nto ilungileyo yobuthixo esinokuchitha ixesha kunye naye ukuze akhuphe iinyawo zakhe kwaye sithethe.
Le yenye intengiso eyothusayo yokuyila.
Inkcazo yeprojekthi yokhuphiswano lweMbasa ye-Suying - ubuchule obungaphaya kwe-Z+, i-arhente yokuyila
[Imvelaphi kunye neenjongo]
1. Ukuhlamba unyawo lwe-KASJ yintshatsheli yecandelo lokuhlambela ngeenyawo kwi-e-commerce platform, kodwa abasebenzisi banolwazi oluphantsi lwe-brand yayo, abakwazi ukuqonda umfanekiso wayo we-brand "yobugcisa, isayensi kunye ne-high-end".
2. Kwi-marketing "Double 11" yokuthengisa, i-KASJ ibamba njani iingqondo zabathengi kwaye ikhuthaze ukuthengisa ngexesha elifanayo?
[Inkcazelo yoyilo]
Ngexesha le-Double 11 Festival, i-KASJ yakhupha i-sequel yesibhengezo se-classical "Mom's Washing Feet" - "Abantwana abafunxa iinyawo kuMama baKhula", nto leyo ekhumbuza isizukulwana seenkumbulo ezihlangeneyo "zobungcwele be-filial", yanika indlela yokukhapha. abazali kunye namaxesha, kwaye wabonisa uphawu lobushushu KASJ kunye nexabiso lemveliso.
[Ukuqonda kunye neQhinga]
1. Kuluntu lwanamhlanje, kubantu abaninzi, kuyinto eqhelekileyo ukuba babe nexesha elincinane lokubhadula nokukhapha abazali babo.
2. Ngoncedo lodumo lwesizwe lwesibhengezo seklasikhi "Iinyawo zokuhlambela uMama", siya kudibanisa "iinyawo zokuhlambela uMama" kunye nokuhlamba iinyawo, ukuvusa intliziyo yomsebenzisi ukuba ahambe kunye nokuhlonipha abazali babo, kwaye aqhube abasebenzisi ukuba bathenge i-KASJ. ngokweemvakalelo.
[Iziphumo kunye neempembelelo]
1. Umthamo wokudlala ividiyo eyongezelekayo yi-17.69 yezigidi+;
2. Weibo topic # Wakhula umntwana owahlanjwa iinyawo zikanina # Watsho eqhawuka ikhulu lesigidi ngemini;
3. I-index ye-KASJ WeChat inyuke ngo-2353.32% imihla ngemihla, ibetha incopho yembali;
4. I-Tmall's Double 11, i-emele ezilishumi eziphezulu ezishushu ezithengisayo, kunye ne-KASJ ekhethekileyo ye-4/10;
5. Ukwazisa ngophawu lwe-KASJ kuphuculwe kakhulu.
Ixesha lokuposa: Dec-05-2022